Overview & scope
This Privacy Policy describes how Africlana (“we”, “our”, or “us”) collects, uses, stores, shares, and protects your personal information when you access or use the Africlana mobile application (iOS & Android), our website — including africlana.com and associated domains — and our escrow marketplace services (collectively, the “Platform”).
Africlana connects global diaspora buyers with verified local sellers across Africa. Because we provide central escrow holding and programmatic payouts upon verified delivery, we handle sensitive identity and transaction data with rigorous security controls complying with NDPR, GDPR, and global e-commerce security standards.
Information we collect
We collect personal information in several ways depending on your interaction with the Platform as a buyer, seller or artisan, or visitor.
- A
- Account & profile information
- When you register, we collect your full name, email address, password hash (salted using bcrypt), telephone number, profile photograph, and shipping/billing physical addresses.
- B
- Seller verification & KYC records
- To maintain escrow security and prevent fraudulent listings, sellers and artisans undergo identity verification. This may include store registration details, government-issued IDs, Bank Verification Number (BVN), tax identification, and settlement bank account details, processed securely via our KYC partner, YouVerify.
- C
- Financial & payment tokens
- Payment transactions are processed through PCI-DSS Level 1 compliant partners, Paystack and Stripe. Africlana does not store raw card numbers or CVV codes on our servers — only anonymized payment tokens, gateway transaction reference IDs, and escrow settlement status.
- D
- Location, device & technical data
- We collect IP addresses, device identifiers (Expo/Firebase push tokens), operating system versions, and coarse location coordinates with your permission, used to calculate localized currency conversions and accurate cross-border shipping rates.
- E
- Communications, reviews & dispute evidence
- When you contact support, submit ratings or reviews, or upload photos and videos as evidence during an escrow dispute, those files are stored securely in Cloudflare R2 object storage.
How we use your data
We use your personal data strictly for lawful, legitimate business purposes.
- Order fulfillment & escrow operations
- Processing multi-vendor shopping carts, locking escrow deposits, generating sub-orders, and executing automated vendor payouts upon verified delivery.
- Logistics & tracking
- Coordinating dispatch with in-house Africlana Logistics drivers or third-party couriers, and providing real-time package status notifications.
- Dispute resolution
- Investigating buyer claims — damaged goods, wrong size — and processing partial or full refunds through payment gateway APIs.
- Security & anti-fraud
- Monitoring unauthorized logins, detecting duplicate accounts, verifying vendor legitimacy, and preventing payment fraud.
- Push notifications & system alerts
- Sending transactional updates about order status, escrow release countdowns, and delivery milestones.
- Regulatory compliance
- Fulfilling tax obligations, financial accounting standards, and anti-money laundering (AML) requirements.
Escrow & payment processing
Our marketplace operates on a centralized holding model with programmatic payouts:
- 1
Escrow lock
When a buyer pays for a multi-vendor cart, the total amount is locked into Africlana's secured platform holding account. Funds are never settled directly to sellers before delivery.
- 2
48-hour inspection period
After an order is marked as delivered, the buyer has 48 hours to inspect items and confirm receipt.
- 3
Automated payout or dispute
Upon confirmation, or auto-release after 48 hours without dispute, backend APIs trigger a transfer to the seller's bank account minus platform commission. If a dispute is raised, funds remain frozen until resolution.
Third-party service providers
We never sell, rent, or trade your personal data. We disclose information only to vetted third-party service providers bound by strict confidentiality agreements.
| Partner | Category | Purpose |
|---|---|---|
| Paystack & Stripe | Payment gateway | Secure payment processing, escrow holding, and partial refunds |
| YouVerify | KYC & identity verification | Verifying seller credentials, BVN, and government IDs |
| Cloudflare R2 | Object storage | Encrypted storage for product media and dispute attachments |
| Firebase & Expo | Push notifications & auth | Order milestone alerts and mobile push token dispatch |
| Logistics & couriers | Delivery services | Delivery addresses shared strictly for dispatching shipments |
Data retention & erasure
We retain your personal data only as long as necessary to provide services and comply with statutory obligations.
- Account profile & login credentials
- Active shopping cart documents
- Registered push notification tokens
- Draft or unlisted product inventory
- Temporary session tokens
- Completed escrow transaction invoices
- Dispute resolution audit logs
- Tax receipts and payout ledgers
- Kept up to 7 years per financial regulations
To request permanent deletion of your account at any time, visit our account deletion portal or use the in-app deletion button under Profile > Settings.
Your privacy rights & choices
Depending on your jurisdiction — GDPR in Europe, NDPR in Nigeria, or CCPA in California — you hold specific privacy rights.
- Access & portability
- You can request a copy of the personal data we hold about you in a structured, machine-readable format.
- Rectification
- You may update or correct inaccurate profile or store information directly within the mobile app settings.
- Erasure
- You can permanently delete your account and associated data anytime via the app or our account deletion page.
- Object or restrict processing
- You may opt out of non-essential marketing emails by clicking "unsubscribe" in any promotional message.
Data security & infrastructure
We employ technical, administrative, and physical measures designed to safeguard your information against unauthorized access, loss, or alteration.
- Encryption in transit
- All web and mobile communications are encrypted using Transport Layer Security (TLS 1.3 / HTTPS).
- Encryption at rest
- Database assets, user passwords (salted bcrypt), and cloud storage files are encrypted at rest.
- Role-based access control
- Multi-factor authentication is enforced for platform administrators, with strict access controls limiting who can view dispute or seller files.
- Automated audit logs
- Critical security events — logins, role changes, payouts, deletions — are logged to tamper-evident audit trails.
International data transfers
Because Africlana facilitates cross-border commerce connecting the African diaspora in North America, Europe, and the UK with artisans across Africa, your information may be transferred to and processed in countries outside your residence. We ensure all cross-border transfers are subject to Standard Contractual Clauses (SCCs) and adequate data protection standards.
Children's privacy
Africlana is not intended for individuals under the age of 18, or the age of legal majority in your jurisdiction. We do not knowingly collect personal data from minors. If we discover a minor has created an account, we promptly delete all associated data.
Contact & data protection officer
If you have questions, feedback, or wish to exercise your data privacy rights, reach our data protection team.
- Privacy officer
- info@africlana.com
- General support
- info@africlana.com
- Account deletion
- africlana.com/delete-account